7 eCommerce Development Features to Reduce Cart Abandonment Rate in 2023

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In recent years, the rate of cart abandonment has significantly increased. And it is now widespread on all e-commerce and online marketplace websites. The majority of businesses view cart abandonment as a lost consumer. However, the lost consumer from the abandoned basket is now retargeted to make conversions with the help of ecommerce development services. This could result in a sizable number of completed sales at the end of the year or the month, which would boost the e-commerce site’s income return.

However, many e-commerce websites and online marketplaces still need to understand the causes of cart abandonment. They need to comprehend the value of converting cart abandonment into purchases. Let’s explore the 7 eCommerce development features to reduce cart abandonment rate in 2023:

What is shopping cart abandonment?

When a buyer adds things to their online shopping basket but leaves without making a purchase is known as cart abandonment. You might only know how much money you are losing if you think it is fine for your Magento eCommerce store development.

Happy people shopping online. Basket, tablet, customer flat vector illustration. E-commerce and digital technology concept for banner, website design, or landing web page

People who add items to their shopping baskets will turn around and walk away without taking out their credit cards. That is a significant amount of missed chances and lost money.

Reduce the page load time

Imagine that you have placed your favorite item in the cart and is ready to check out. you selected the button labelled Place Order. The following page is loading, loading, and loading. Your buyer loses patience and removes your product from their shopping cart.

Customers are immediately ready for your page to load. It could be better that your page takes so long to react. As buyers, even a minor hiccup drives us to leave an eCommerce website.

Avoid similar occurrences by compressing pictures and timing the load of your Javascript. Check your website’s page load time using a variety of tools that are available on the market. It is best to use an ecommerce solution service for your online application to increase sales.

Save cart opportunity

The comfort and convenience that always consumers seek. By allowing those to keep their cart for later, you can satisfy your clients’ needs. It is possible that your consumer placed more items in their cart than they intended to, but they withdrew the less essential items after learning the unfavourable total.

This doesn’t seem like much, but it can increase your sales and profit by bringing in additional clients. Offering a save cart option to your consumers will allow them to preserve their favorite items on the cart page without completely removing them.

As a result of the product being partially removed from the cart, the amount of searching they must do to purchase the same item will be reduced, increasing your product count sale.

Reduce shipping cost

Another reason why shoppers abandon their shopping carts is expensive shipping. When customers see the total of their order, including shipping, they frequently experience sticker shock. A recent study found that nearly most consumers said that free shipping played a significant role in determining whether or not they finished an online purchase.

Another study found that customers abandoned their shopping carts because they feared their orders wouldn’t arrive on time. Seeing the shipping charge on their order is one of the many reasons customers leave items in their shopping carts because an increasing number of people have grown accustomed to receiving free shipping online. Enterprise ecommerce development advice the online business to offer free shipping deals is one approach to solving the issue.

Increase payment option

Customers frequently abandon the checkout process due to a need for payment choices. Most consumers have strong preferences for how they wish to pay for things online and will only complete a purchase if their preferred payment option is available.

You may solve this issue and decrease cart abandonment by providing the most widely used payment methods that your target market prefers. In addition to providing a variety of payment choices, you can also use quick-buy buttons, pre-filled form fields, and express checkout options to speed up the process.

Avoid interruption during checkout

Within a brief second, a website visitor’s focus could be lost. Therefore, you would want to ensure their ability to complete their transaction with pop-up messages or other advertising. A consumer who has brought a product on-site should never experience any interruptions.

They might merely be distracted by other thoughts and decide to wait to finish the payment if the checkout procedure takes too long or is interrupted by pointless pop-ups or messages. Therefore, avoid any distractions that can cause them to depart the site with the abandoned cart.

Create a sense of urgency

Create a sense of urgency as another strategy to lower shopping cart abandonment. To do that, you must inform clients that any discounts or other special offers you have are temporary. A countdown timer is one of the best ways to achieve this trick. For sales with set end dates, static countdown timers are excellent. At the same time, all your visitors will have the same time to take advantage of your unique offer when using dynamic countdown timers.

As opposed to starting on a predetermined date, the timer begins when the user views the campaign. ECommerce portal development enables you to elicit urgency from all site users and encourage hesitant customers to finish the checkout process.

Make a Convenient Store to Cart Navigation

Sometimes a visitor needs direction when navigating the cart’s contents and searching for the desired items. For many users, this is another excuse to abandon the cart part way through. Therefore, the easier you make it for customers to browse your business and add any things they want to their shopping carts, the more likely you will convert them.

B2c eCommerce development 

uses a few techniques to simplify cart navigation in the online store. To provide a seamless shopping experience, ensure your website does not need a customer to hit the back button after adding a product to their cart. Make the cart stand out and be easy to find on each page so customers can use it whenever they want to finish the checkout process.

Bottom line

Online shops should prepare for and manage their online shops while taking shopping cart abandonment into account as a crucial measure. With the help of the above points, you have learned the 7 eCommerce development features to reduce the cart abandonment rate in 2023.


Author Bio: Maulik Shah is the CEO of BiztechCS, a development company. He often takes the front seat in the company’s development projects, because he enjoys solving problems through technology. When it comes to writing for any blog, his contribution is priceless. Maulik ensures that his interaction with development is frequent enough, and his industry knowledge is ever-evolving so that he can share it. Despite his packed days, Maulik’s door is always open and he is generous with sharing this knowledge and experience.

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